About Us

Our story

At Soo Apparel, we believe great products start with great relationships.

Based in downtown Sault Ste. Marie, we help businesses, schools, nonprofits, teams, and community organizations bring their ideas to life through custom apparel, promotional products, fundraising merchandise, and online team stores. Whether you're ordering a handful of embroidered polos or outfitting an entire organization, we're here to make the process simple from start to finish.

Soo Apparel is built on owner Jon's commitment to the community and the belief that local businesses help strengthen the places we call home. That spirit is reflected in our "I Choose the Soo" philosophy—a commitment to investing in our community while helping others promote theirs.

As an ASI promotional products distributor, we offer access to thousands of customizable products, from apparel and drinkware to trade show giveaways, awards, office essentials, and branded merchandise. Combined with personalized service and local support, we help you find the right products to fit your goals, your audience, and your budget.

Whether you're promoting your business, launching a fundraiser, celebrating an event, or building a team store, we'd love the opportunity to work with you.